Pricing the House to Sell -
Q & A
| Q: |
Is a low offer a good idea? |
| A: |
While your low offer
in a normal market might be rejected immediately,
in a buyer's market a motivated seller will either
accept or make a counteroffer.
Full-price offers or above are more likely to be
accepted by the seller. But there are other considerations
involved:
* Is the offer contingent upon anything, such as
the sale of the buyer's current house? If so, a
low offer, even at full price, may not be as attractive
as an offer without that condition.
* Is the offer made on the house as is, or does
the buyer want the seller to make some repairs or
lower the price instead?
* Is the offer all cash, meaning the buyer has waived
the financing contingency? If so, then an offer
at less than the asking price may be more attractive
to the seller than a full-price offer with a financing
contingency.
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| Q: |
What is the difference between market
value and appraised value? |
| A: |
Appraised value is
a certified appraiser's opinion of the worth of a
home at a given point in time. Lenders require appraisals
as part of the loan application process; fees range
from $200 to $300.
Market value is what price the house will bring
at a given point in time. A comparative market analysis
is an informal estimate of market value, based on
sales of comparable properties, performed by a real
estate agent or broker.
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| Q: |
How does someone sell a slow mover? |
| A: |
Even in a down market,
real estate experts say that price and condition are
the two most important factors in selling a home.
The first step is to lower the price. Also, go
through the house and see if there are cosmetic
defects that you missed and can be repaired.
Secondly, home sellers should make sure that the
home is getting the exposure it deserves through
open houses, broker open houses, advertising, good
signage and a listing on the multiple listing service
(MLS).
Another option is to pull the home off the market
and wait for the market to improve.
Finally, frustrated sellers who have no equity
and are forced to sell because of a divorce or financial
considerations could discuss a short sale or a deed
in lieu of a foreclosure with the mortgage lender.
A short sale is when the seller finds a buyer for
a price that is below the mortgage amount and negotiates
the difference with the lender.
In a deed-in-lieu-of-foreclosure situation, the
lender agrees to take the house back without instituting
foreclosure proceedings. But these would be considered
more radical options than lowering the price.
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| Q: |
How is the price set? |
| A: |
It's very important
to price your home appropriately relative to current
market conditions. Because the real estate market
is continually changing, and market fluctuations have
an effect on property values, it's imperative to select
your list price based on the most recent comparable
sales in your neighborhood.
A comparative market analysis provides the background
data on which to base your list-price decision.
Study the comparable sales material presented to
you by the different agents you interviewed initially.
If the analyses are more than two or three months
old, have your agent update the report for you.
If all agents agreed on a price range for your
home, go with the consensus. Watch out for an agent
whose opinion of value is considerably higher than
the others.
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| Q: |
How do you prepare a house to sell? |
| A: |
Doing whatever you
can to put your house's best face forward is very
important if you want to get close to your asking
price or sell as quickly as possible. Short of spending
a lot of money, there are several steps people can
take to make their home show better:
* Sweep the sidewalk, mow the lawn, prune the bushes,
weed the garden and clean debris from the yard.
* Clean the windows (both inside and out) and make
sure the paint is not chipped or flaking. And speaking
of paint, if your home was built before 1978, new
federal law gives a buyer the right to request a lead
inspection. If you think you might have some problems,
do the inspection yourself beforehand and make any
fixes you can.
* Be sure that the doorbell works.
* Clean and spruce up all rooms, furnishings, floors,
walls and ceilings. It's especially important that
the bathroom and kitchen are spotless.
* Organize closets.
* Make sure the basic appliances and fixtures work.
Get rid of leaky faucets and frayed cords.
* Make sure the house smells good: from an apple pie,
cookies baking or spaghetti sauce simmering on the
stove. Hide the kitty litter.
* Put vases of fresh flowers throughout the house.
* Having pleasant background music playing in the
backgroun also will help set your stage. |
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| Q: |
What are the standard ways of finding
out what a house is valued at? |
| A: |
A comparative market
analysis and an appraisal are the standard ways consumers,
lenders and realty agents deterimined what a home
is worth.
Your real estate agent will be happy to provide
a comparative market analysis, an informal estimate
of value based on comparable sales in the neighborhood.
You also can research "the comps" yourself
by checking on recent sales in public records. Be
sure that you are researching properties that are
similar in size, construction and location.
This information is not only available at your
local recorder's or assessor's office but also through
private companies and on the Internet.
An appraisal, which generally cost $200 to $300
to perform, is a certified appraiser's opinion of
the value of a home at any given time. Appraisers
review numerous factors including recent comparable
sales, location, square footage and construction
quality.
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| Q: |
What is the difference between list
and sales prices? |
| A: |
The list price is the
price tag put on a house in a real estate listing;
it usually is only an estimate of what the seller
would like to get for the property. The sales price
is the amount a property actually sells for. It may
be the same as the listing price, or higher or lower,
depending on how accurately the property was originally
priced and on market conditions.
A seller may need to adjust the listing price if
there have been no offers within the first few months
of the property's listing period.
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| Q: |
What is the best time to buy? |
| A: |
Because many buyers
prefer to move in the spring or summer, the market
starts to heat up as early as February. Families with
children are anxious to buy so they can move during
summer vacation, before the new school year begins.
The market slows down in late summer before picking
up again briefly in the fall. November and December
have traditionlly been slow months, although some
astute buyers look for bargains during this period.
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| Q: |
What are the two most important
factors when selling a home? |
| A: |
Even in a down market,
real estate experts say price and condition are the
two most important factors in selling a home. So,
the first step is to lower the price. Also, go through
the house and see if there are cosmetic defects that
you missed and can be repaired.
Home sellers should make sure that the home is
getting the exposure it deserves through open houses,
broker open houses, advertising, good signage and
a listing on the local multiple listing service.
If the seller is using a real estate agent and
the property isn't getting proper exposure, find
another agent.
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| Q: |
Where do I get information on housing
market stats? |
| A: |
A real estate agent
is a good source for finding out the status of the
local housing market. So is your statewide association
of Realtors, most of which are continuously compiling
such statistics from local real estate boards.
For overall housing statistics, U.S. Housing Markets
regularly publishes quarterly reports on home building
and home buying. Your local builders association
probably gets this report. If not, the housing research
firm is located in Canton, Mich.; call (800) 755-6269
for information; the firm also maintains an Internet
site. Finally, check with the U.S. Bureau of the
Census in Washington, D.C.; (301) 495-4700. The
census bureau also maintains a site on the Internet.
The Chicago Title company also has published a pamphlet,
"Who's Buying Homes in America." Write
Chicago Title and Trust Family of Title Insurers,
171 North Clark St., Chicago, IL 60601-3294.
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| Q: |
What is the difference between list
price, sales price and appraised value? |
| A: |
The list price is a
seller's advertised price, a figure that usually is
only a rough estimate of what the seller wants to
get. Sellers can price high, low or close to what
they hope to get. To judge whether the list price
is a fair one, be sure to consult comparable sales
prices in the area.
The sales price is the amount of money you as a
buyer would pay for a property.
The appraisal value is a certified appraiser's
estimate of the worth of a property, and is based
on comparable sales, the condition of the property
and numerous other factors.
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Copyright 1999 Inman News Features
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